Instagram announced a couple of days back that it is testing more features for in-app product shopping in a continued effort to improve the platform for retailers. In a post on the company’s business blog*, Instagram explained the new features will allow retailers to tag products in photos. For a week in May, some of Instagram’s designers, engineers and product managers met at a rented house, stocked with grocery store snacks. There, away from computers and armed with pencil and paper, they explored a question important…Continue Reading “Shopping Coming to Instagram: What it means for businesses!”


Influencer marketing isn’t exactly a radically new concept as is portrayed on the social media. As a matter of fact, it has been there for years but it is only recently that we are beginning to see why it’s such an integral part of content marketing. How do you describe influencer marketing? Well… It is simple really! “Influencer marketing is a marketing style that focuses on using influential people to share a brand’s message with their chosen audience,” Anna-Marie Odubote and Nick Crompton – SocialChain….Continue Reading “How to get influencer marketing right: Explained in 4 simple steps”


Let’s start with the basic question: what exactly is user generated content? It is nothing but any type of content, be it photos, endorsements, videos, reviews, complements posted by those who matter to your business: your super happy customers. User generated content (UGC) allows you to build a social proof and create awareness about your brand. What is better than your own customer reviewing and endorsing your brand publicly? UGC is essentially the word-of-mouth of digital age. “The next wave of the Web is going…Continue Reading “Why user generated content is the new word-of-mouth”


Your Instagram profile is a window into what your brand stands for. It is crucial to ensure that your profile follows all the best practices and effectively reflects the identity of your brand. It can drive traffic to your website and it can help you acquire new customers to increase your sales. Your Instagram profile is very much like the home page of your website. It forms the first impression of what your brand is all about and that can potentially make or break your…Continue Reading “How to set up a winning Instagram profile”


Instagram has grown leaps and bounds over the last few years and has become the go-to social network for the internet generation. One can’t really argue with the numbers: Instagram has more than 400 million active users. On an average day, 80 million photos are shared and it cloaks up 3.5 billion likes every day. If we look at the top 100 brands in the world, 90% have an Instagram account 96% of US fashion brands are on Instagram. What makes Instagram perhaps the most…Continue Reading “A beginner’s guide to Instagram marketing: 5 Tips to establish your brand on Instagram”

A photo by Mia Domenico.

Being a visual platform, Instagram presents a great opportunity for brands to create unique social identities and create a bond with their audience. If you are an ecommerce lifestyle brand, having a presence on Instagram today is a must. Instagram is the fastest growing and the most effective social network to engage with your audience. Just have a look at these numbers: Instagram has more than 400 million active users. On an average day, 80 million photos are shared and it cloaks up 3.5 billion…Continue Reading “Why Instagram is the most effective platform to engage with your audience”