Instagram announced a couple of days back that it is testing more features for in-app product shopping in a continued effort to improve the platform for retailers. In a post on the company’s business blog*, Instagram explained the new features will allow retailers to tag products in photos. For a week in May, some of Instagram’s designers, engineers and product managers met at a rented house, stocked with grocery store snacks. There, away from computers and armed with pencil and paper, they explored a question important…Continue Reading “Shopping Coming to Instagram: What it means for businesses!”


Influencer marketing isn’t exactly a radically new concept as is portrayed on the social media. As a matter of fact, it has been there for years but it is only recently that we are beginning to see why it’s such an integral part of content marketing. How do you describe influencer marketing? Well… It is simple really! “Influencer marketing is a marketing style that focuses on using influential people to share a brand’s message with their chosen audience,” Anna-Marie Odubote and Nick Crompton – SocialChain….Continue Reading “How to get influencer marketing right: Explained in 4 simple steps”


Instagram has grown leaps and bounds over the last few years and has become the go-to social network for the internet generation. One can’t really argue with the numbers: Instagram has more than 400 million active users. On an average day, 80 million photos are shared and it cloaks up 3.5 billion likes every day. If we look at the top 100 brands in the world, 90% have an Instagram account 96% of US fashion brands are on Instagram. What makes Instagram perhaps the most…Continue Reading “A beginner’s guide to Instagram marketing: 5 Tips to establish your brand on Instagram”