Let’s start with the basic question: what exactly is user generated content? It is nothing but any type of content, be it photos, endorsements, videos, reviews, complements posted by those who matter to your business: your super happy customers. User generated content (UGC) allows you to build a social proof and create awareness about your brand. What is better than your own customer reviewing and endorsing your brand publicly? UGC is essentially the word-of-mouth of digital age. “The next wave of the Web is going…Continue Reading “Why user generated content is the new word-of-mouth”

A photo by Mia Domenico.

Being a visual platform, Instagram presents a great opportunity for brands to create unique social identities and create a bond with their audience. If you are an ecommerce lifestyle brand, having a presence on Instagram today is a must. Instagram is the fastest growing and the most effective social network to engage with your audience. Just have a look at these numbers: Instagram has more than 400 million active users. On an average day, 80 million photos are shared and it cloaks up 3.5 billion…Continue Reading “Why Instagram is the most effective platform to engage with your audience”