Why Instagram is the most effective platform to engage with your audience

Categories Social Media Marketing
A photo by Mia Domenico. unsplash.com/photos/1z1F5Qc30Bs

Being a visual platform, Instagram presents a great opportunity for brands to create unique social identities and create a bond with their audience. If you are an ecommerce lifestyle brand, having a presence on Instagram today is a must. Instagram is the fastest growing and the most effective social network to engage with your audience. Just have a look at these numbers:

  • Instagram has more than 400 million active users. On an average day, 80 million photos are shared and it cloaks up 3.5 billion likes every day.
  • Over a third of Instagram users have used their mobile to purchase a product online– making them 70% more likely to do so than non-users.
  • Instagram had an average of over 4% of their users interacting with their posts, with an engagement rate whooping 58x times higher than Facebook.

Instagram: Visual and Brand-friendly:

Unlike Facebook, which is more of a close (and at times inaccessible for the outsiders) community, Instagram offers huge scope for brands to reach out to and interact with the users. While Twitter relies more on text, Instagram’s visual interface carries the pulse of the internet generation and gives it a sense of authenticity. After all, a picture is worth a thousand words. Equally important is the fact that even the users don’t mind being engaged with if done in a meaningful way, thus making Instagram the most brand-friendly platform.

A recent study revealed that the users who arrived from the photo-sharing app had a larger average order size than the ones who came from Facebook and Twitter. The ultimate goal of social media marketing, after all, is to convert followers into loyal customers. Instagram allows you to do just that: build a community of brand advocates.

Engaging with your audience through User Generated Content:

But it is easier said than done, right? Of course, there is no denying the fact that your brand identity needs to be aligned with your social media strategy and the product that you sell has to be appealing enough.

But if your basics are in place, then it is not impossible to create a strong brand presence on Instagram and engage with your users. One of the most effective ways to do so is by crafting compelling brand stories through user generated content. User generated content (UGC) is nothing but photos, endorsements, videos posted by your happy customers. UGC allows you to build a social proof and create awareness about your brand. What is better than your own customer reviewing and endorsing your brand publicly?

About 65% of consumers seek out user generated content before making a purchase decision and user generated content and endorsements have proved to be ~7 times more valuable than the traditional ads.

UGC is the word-of-mouth of digital age. Instagram is the ideal platform to reach out to and engage with the otherwise inaccessible social circles of your customers through UGC.

Incent Social: Instagram Marketing Suite

Incent Social’s Instagram marketing suite helps you create compelling brand stories and build a strong community around your brand. With our app, you can now incentivise your customers to share their photos, selfies, endorsements on Instagram and publish them as stunning shoppable galleries. You can learn more about us here.

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